For makers and brands · Indelible Shop
Authentication is a cost. A marketplace is a return.
Indelible Shop is a marketplace open to businesses that carry the mark. Every listing declares its standard, and the buyer can check the claim before they pay.
Most anti-counterfeiting spend is defensive: it protects a margin but never grows one. Indelible Shop is the other half of the equation, a place where the proof you have paid for becomes a reason to buy.
A buyer who came for proof
People arrive at Indelible Shop looking for authenticity. They are not being sold on it.
A price that can be defended
Verified provenance supports the price. It is the argument against discounting.
Resale that holds
The record travels with the object into the secondary market, where it can be checked again.
Both sides of the ledger
The proof you paid for, working for you twice.
You mark an object to stop a counterfeiter. That is the defensive case, and it is a good one.
But the mark is also the most persuasive thing you can put in front of a buyer: it turns a claim into a demonstration. In categories built on provenance, such as art, memorabilia, single-origin produce and collectable apparel, that demonstration is not a footnote to the sale. It is the sale.
Indelible Shop exists so that the mark earns its keep on both sides of the ledger.
The standard
What a listing carries.
Every product on Indelible Shop is graded against the same standard, and the grade is published on the item.
Indelible Original
The mark is applied during production, or at source when the work is made or signed.
Provable. Testable.
Indelible Marked
The mark is applied after creation to an existing object.
Provable. Testable.
Indelible Approved
Sourced through partners whose provenance meets our standard. Genuine, without a molecular mark, and the listing says so.
A sourcing standard, not a molecular markOn the shelf
Trading today.
These are live listings, not concepts. Each has a Case File.
The Celia Marie collection
Twenty one-of-one works, marked by the artist at the point of creation.
The Kennedy Collection
Signed memorabilia from a private collector. In a market that starts from doubt, the mark is what closes the sale.
Paradise Gold
Tasmanian Leatherwood and MGO-graded Manuka, sold here and on the producer's own website. For a premium producer, origin is the product.
Timeless Society
A 2026 apparel line sold here and in the brand's own online store. For a challenger brand, the mark is both defence and differentiator.
Who it is for
An option, not an obligation.
The provenance works the same whether or not you list.
Artists, producers, makers
You have the object and the story, but not the shelf. The marketplace gives you a buyer who came looking for what you can prove.
Emerging brands
You are competing against imitation before you have the scale to fight it. A published standard is fast credibility.
Brands with their own distribution
You may never need our channel, and that is a good answer. Take the mark, keep your route to market, and use the proof where it suits you.
Process
How a listing works.
- 01
Mark
The object is marked, or its sourcing is verified, and the standard it meets is established.
- 02
Grade
Original, Marked or Approved. The grade is published on the listing and never implied.
- 03
List
The product goes live on Indelible Shop, alongside marked goods from artists, producers, clubs and collectors.
- 04
Sell
The buyer can verify before they pay, and the provenance record follows the object into resale.
Put your proof on the shelf.
Tell us what you make and how you sell it. If the marketplace fits, we will show you what a listing would look like. If it does not, we will tell you that too.