Proof over promises
Authenticity should be demonstrable, not asserted. Every claim should be able to be checked.
About Indelible House
Protecting trust through provenance.
We work with global technology pioneers to protect brands, merchants and consumers from counterfeiters.
Authenticity should never
have to be questioned.
Indelible House exists to help organisations protect the value of their assets, their reputation and the confidence of every customer they serve.
Through Indelible, we combine molecular protection with marketplace design to redefine what genuine means.
Our mission: to establish trust in every asset by making authenticity measurable, verifiable and unalterable.
Our technology partner.
Indelible House is partnered with Iridia, a global leader in provenance technology.
IridiaTechnology Partner
Iridia's technology embeds unalterable identity and customisable information into assets, enabling authenticity, traceability and lifecycle intelligence.
Indelible House holds exclusive rights to bring that technology to the Asia Pacific, United Kingdom and European markets.
What we build on.
Three commitments that shape every deployment.
Built for the asset
The identity belongs to the object itself — not to its packaging, its label, or its paperwork.
Trust that endures
Value is created and destroyed over decades. Provenance has to last as long as the asset does.
Premium by design
Verification should add to the experience of ownership, never detract from it.
Work with us.
If authenticity is commercially critical to your organisation, we would like to hear about it.
Book an executive demonstration →