Indelible Original
Proof is built in during production, or signed at source, using our technology. The identity and the object are created together.
Independently testable at any timeProof
The Indelible Standard.
Most authentication is binary: a product either carries a label or it does not. That is not how trust works.
An object made under our technology is not the same as an object marked after the fact — and neither is the same as an object we have simply sourced to our standards. So we grade it. Three marks, one standard, and the grade is published on every single item.
Three marks. One standard.
Every item in the Indelible marketplace carries one of these. The distinction between them is the product.
Indelible Marked
Indelible marking is applied after creation to verify an existing object. The route to provenance for everything that already exists.
Independently testable at any time
Indelible Approved
Supplied by trusted partners whose sourcing meets our standards. Genuine products — without Indelible marking. We say so, plainly, on the item.
Sourcing standard, not a molecular markPrecision is the point. Most authentication is a single badge that means whatever the vendor wants it to mean. Three defined marks, applied consistently and published openly, tell a buyer exactly what has been done to the object in their hands — which is what makes the standard worth trusting.
How a mark is verified.
A mark is only worth what it can prove. Verification runs at two levels — one for the moment of doubt, one for the moment it has to hold.
Scanned verification
Confirm the mark is present. A rapid molecular test, a smartphone-readable security ink, or an encrypted chip. In the field, at the point of doubt, by anyone.
Sampling
Take the sample. Non-destructive, requiring only trace amounts of material — the asset stays intact, and it never leaves your custody.
Lab verification
The sample is sequenced — on-site or by mail. It returns ground-truth authenticity and all of the metadata written into the mark. Not an opinion, not a certificate: the record itself, read back from the object.
A certificate can be separated from the object it describes. A mark that is read back from the object cannot.
Not a pilot. Not a pitch deck.
Product in market.
Indelible-marked goods are being sold, shipped and owned today — across memorabilia, fine art, apparel and premium produce. Not case studies written after the fact.
Indelible Marked
Premium produce: Leatherwood & Manuka
Paradise Gold Leatherwood is drawn from the Tasmanian wilderness — some of the cleanest air and water on Earth, from a tree that grows nowhere else. That origin is the product. Strip it away and a jar of Leatherwood is just honey, which is precisely what an adulterator is counting on.
Paradise Gold Manuka, graded MGO 120+ and MGO 250+, sits in the most counterfeited honey market in the world — a category where far more is sold each year than is ever produced, and where the grade on the label is the entire basis of the price.
Both are Indelible Marked. Every jar carries a QR code that resolves to its provenance record. A claim printed on a label is worth exactly what the label is worth. A molecular mark tied to a scannable record is worth what the jar is worth.
4SKUs marked
QRverified at purchase
Indelible Original
Fine art at the point of creation
The Celia Marie collection: one-of-one original works, marked by the artist at source rather than certified after sale. The identity is applied while the paint is still the artist's.
This is the strongest form of provenance we can offer — no gap between creation and authentication for a forger to work in, and no reliance on a paper certificate that can be separated from the canvas.
20one-of-one works
At sourcemarked by the artist
Indelible Marked
Apparel & streetwear
Timeless Society, Collection 1 — a 2026 apparel line carrying Indelible marking, sold through its own storefront and linked from the Indelible marketplace.
Apparel is the highest-volume counterfeit category on earth. It is also the proof that molecular marking survives the things a garment actually goes through: handling, folding, shipping, wear.
Collection 12026
Liveown storefront
Indelible Marked
Sports & cultural memorabilia
The Kennedy Collection: signed memorabilia from a private collector, individually marked and listed. A Paul McCartney–signed Beatles LP, a Luke Hodge premiership boot, a 1968 Batman first-run comic, fifty Brownlow signatures in a single frame.
Memorabilia is the hardest authentication market in the world — the signature is the asset, and the forger only has to be good once. Every piece here carries a molecular mark that can be independently tested.
22items marked
$225–$9,899price range
How a deployment starts.
The strongest programmes begin with high-value, high-risk or reputation-critical assets, then scale across categories and markets.
Assess
Map counterfeit risk, asset value and commercial opportunity.
Design
Choose the standard — Original, Marked or Approved — and define the verification moments.
Pilot
Deploy a controlled proof-of-value programme on a defined asset line.
Scale
Expand across asset lines, territories and partners.
Then let us do this for your assets.
Open the marketplace, pick an item, look at the mark it carries. Then talk to us about the category you need to protect.
Book an executive demonstration →