Indelible HouseINDELIBLEHOUSE
Indelible Shop

Authentication is a cost. A marketplace is a return.

Indelible Shop is a marketplace open to businesses that carry the mark. Every listing declares its standard, and the buyer can check the claim before they pay.

Most anti-counterfeiting spend is defensive: money laid out so that something bad does not happen. It protects a margin; it never grows one. Indelible Shop is the other half of the equation — a place where the proof you have paid for becomes a reason for someone to buy.

A signed Paul McCartney Beatles record, Indelible Marked and listed on Indelible Shop.
Every listing declares its standard — Original, Marked or Approved

A buyer already convinced

People arrive at Indelible Shop looking for authenticity. They are not being sold on it.

Premium, defensible

Verified provenance supports the price. It is the argument against discounting.

Resale that holds

The record travels with the object into the secondary market, where the value is proven again.

The proof you paid for,
working for you twice.

You mark an asset to stop a counterfeiter. Fine — that is the defensive case, and it is a good one.

But the mark is also the most persuasive thing you can put in front of a buyer. It converts a claim into a demonstration. In categories built on provenance — art, memorabilia, single-origin produce, collectable apparel — that demonstration is not a footnote to the sale. It is the sale.

Indelible Shop exists so that the mark earns its keep on both sides of the ledger.

What a listing carries.

Every product on Indelible Shop is graded against the same standard, and the grade is published on the item. No badge means whatever the seller wants it to mean.

Indelible Original mark

Indelible Original

Proof built in during production, or signed at source using our technology. Identity and object created together.

Independently testable at any time
Indelible Marked mark

Indelible Marked

Marking applied after creation to verify an existing object. The route to provenance for everything that already exists.

Independently testable at any time
Indelible Approved mark

Indelible Approved

Sourced through trusted partners whose provenance meets our standard. Genuine — without Indelible marking. We say so, plainly, on the item.

Sourcing standard, not a molecular mark

Live on the shelf.

Indelible Shop is trading today. These are not concept listings.

Electric Bloom, from the Celia Marie collection.
Indelible Original

The Celia Marie collection

Twenty one-of-one original works, marked by the artist at the point of creation. For an independent artist, the mark is the difference between a signature and a provenance record — and the collector can see which they are buying.

20one-of-one worksAt sourceby the artist
Signed Brownlow memorabilia, Indelible Marked.
Indelible Marked

The Kennedy Collection

Signed memorabilia from a private collector — a McCartney-signed Beatles LP, a premiership boot, fifty Brownlow signatures in a single frame. In a market where the buyer's first instinct is doubt, the mark is what closes the sale.

22items marked$9,899top listing
Paradise Gold Tasmanian Leatherwood Honey. Paradise Gold MGO-graded Manuka Honey.
Indelible Marked

Paradise Gold

Tasmanian Leatherwood, drawn from some of the cleanest air and water on Earth, and MGO-graded Manuka. For a premium producer, origin is the product — and a QR-verified mark is what stops a competitor claiming it too.

4SKUs markedQRverified at purchase
Timeless Society, Collection 1, 2026.
Indelible Marked

Timeless Society

A 2026 apparel line carrying Indelible marking, sold through its own storefront and listed on the marketplace. For a challenger brand in the most counterfeited category on earth, the mark is the brand's defence and its differentiator at once.

Collection 12026Liveshipping now

Who it is for.

The marketplace is an option, not an obligation. The provenance works exactly the same either way.

Makers

Artists, producers, makers

You have the object and the story, but not the shelf. The marketplace gives you a route to a buyer who came looking for exactly what you can prove.

Challengers

Emerging brands

You are competing against imitation before you have the scale to fight it. A published standard is the fastest credibility you can buy.

Established

Brands with their own distribution

You may never need our channel — and that is a perfectly good answer. Take the mark, keep your own route to market, and use the proof where it suits you.

How a listing works.

From marking an asset to selling it, with the proof attached.

01

Mark

The asset is marked, or its sourcing is verified, and the standard it meets is established.

02

Grade

Original, Marked or Approved. The grade is published on the listing — never implied, never inflated.

03

List

The product goes live on Indelible Shop, alongside marked goods from artists, producers, clubs and collectors.

04

Sell

The buyer verifies before they pay — and the provenance record follows the object into resale.

Put your proof on the shelf.

Tell us what you make and how you sell it. If the marketplace fits, we will show you exactly what a listing would look like. If it does not, we will tell you that too.

Discuss listing your product →